Promotional Products  » Education Center  »  Case Studies

Case Studies

Trendy T-shirt “Invitations” and Promotional Giveaways Drive Campaign Awareness, Web Traffic and Launch-Party Attendance for Arlington Transportation Partners

arlington-transportation-lo.jpg

Challenge: How to build buzz around a new service, drive traffic to a new Web site and get as many people as possible to attend a launch party—all within a limited budget
Unless you’ve got a huge buzz-building budget, your promotional dollars need to work double—and sometimes triple—time. That’s what Arlington Transportation Partners was up against during the launch of Rides in the City, an informational Web site that promotes public transportation alternatives for trendy, young commuters.
Solution: Send “t-shirt” party invitations to put walking billboards out on the street
To build buzz, drive traffic to the site and ensure a good party turn-out called for the kind of promotional materials that work harder for the dollar. Enter the t-shirt “invitation.” The t-shirt, imprinted by us with the company’s signature pink pump graphic, was not the invitation itself; but it was a unique way of delivering it: when recipients unfolded the t-shirt, they found a die-cut, pump-shaped invite complete with the “who-what-why-when-and-where” party details. We also created branded party favors and promotional giveaways for attendees, including pens, cocktail napkins and matchbook-shaped notepads.
Result: Launch party turnout is “huge”; Web hits quadruple post-launch
Arlington Transportation Partners reported a “huge” response to their unique invitation; many attendees wore their new t-shirt to the launch party. The immediate bump in Web traffic pleased the company as well: the promotion brought four times as many hits as before.

arlington-transportation.jpg

Find Brand Awareness Promotional Items.
Find Event Marketing Giveaways.
Find Promotional Products for the Transportation Industry.
Arlington Transportation Event Launch (PDF Version)

Events Calendar
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC
Our Locations
New York
120 Broadway, Ste 1360
New York, NY 10271-0079
Minnesota
3001 Clearwater Road Suite # 001
St. Cloud, MN 56301
Arizona
Oregon
Florida
Massachusetts
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!

Please log in



Or sign up for an account now