Challenge: To find a regionally appropriate promotional product for an industry conference.
Which marketing event can be compared to settling in with your pole for a leisurely morning on a quiet, tree-lined lake, well-stocked with hungry trout? It’s the industry and trade association conference—a prime opportunity for connecting with a niche market that either needs what you sell today, or will need what you sell tomorrow.
Monterey AgResources, a wholesale distributor of nutrients and pesticides to the agricultural, horticultural, lawn, garden and feed industries, regularly taps this marketing strategy, sponsoring and attending trade shows and association meetings—like the California Association of Pest Control Advisers’ (CAPCA) annual conference. Monterey AgResources, the annual sponsor of the Monday morning CAPCA conference breakfast, expected to present its message to more than 1,000 California pest control advisors at this year’s event, held at the Disneyland Hotel in Anaheim.
Solution: A unique wine stopper and foil cutter—Monterey AgResources branded, of course.
The Monterey team worked closely with ePromos’ Promotions Specialist Omer Cohen to identify and produce an appropriate giveaway. Headquartered in California, Monterey AgResources sits in the heart of wine country—leading the team to ultimately select a promotional product reminiscent of Napa Valley: the connoisseur wine stopper and foil cutter. The unique two-in-one product includes both a squeeze-and-twist blade system to easily cut foil and a convenient rubber stop to keep wine fresh. Emblazoned with the Monterey AgResources name and a message denoting the firm’s 45th anniversary, this uncommon, handsome tool would be desired by wine aficionados and wine novices alike.
Result: After safeguarding the giveaway from its own staff, the Monterey team reports conference success, plans to reorder.
Monterey’s technical staff distributed the giveaways while welcoming conference attendees. At first, results appeared mixed: recipients weren’t quite sure what the product was. But once people learned more, word quickly spread—and Monterey and its promotional gift became a focal point of breakfast conversation.
The wine stoppers were a hit with the Monterey staff as well—the team reported that they had to hide the product behind locked doors to ensure they’d have enough left to bring to the conference! And thanks in part to Omer’s hard work, the Monterey team also reports their plans to order more stopper-cutters for upcoming California conferences: “Working with ePromos was the easiest thing. Even when I had gone back and forth with Omer to get the imprint just right, Omer persevered and the product turned out great.” Another promotional success!
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