Unique "Internal Scavenger Hunt" Dramatically Boosts Online Store Traffic

Challenge: The One team needs to wrap up a year-long re-branding program with a BIG EVENT
A merger may look good on the books, but they’re not always pretty inside a company: the move often creates stress, confusion and lots of internal infighting and disloyalty. When One Communications merged with three different companies, there was a distinct possibility for three times the headache—something company leaders wanted to avoid by making the transition as painless as possible. To do so, the One Communications team implemented a slow but steady year-long initiative that included a new, unified company store. To cap-off the merger year—and to help the next year begin with employees excited about what their new company had become—the One team launched a BIG EVENT – an internal scavenger hunt!
Solution: With scratch-off tickets, employees win “cash” redeemable in the One online store
For the hunt, employees would exchange an object with the company’s old branding for a scratch-off ticket. Initially, the idea was that each ticket would give an employee a chance to win a prize from the One Communications online store. ePromos’ Account Executive Steven Loftice had a better idea: why not let the prize be redeemable money that employees could spend in the online store? The One team was all over Steven’s idea: not only would it encourage people to browse through the store but, it, being unique and creative, would keep the promotion in tune with One Communications’ unique and creative brand image.
Result: Scavenger hunt successfully helps clear out old branded materials from across the country—and encourages the purchase of new
Out with the old, in with the new! That was the battle-cry heard in 40 different One Communications’ offices around the country as employees eagerly traded in their old branded items for new. Even better, employees visited the online store in droves to redeem their “cash”; while there, they purchased lots of other branded merchandise as well. Today, with the merger firmly behind them, One Communications presses forward with one united brand and voice, moving toward ever-increasing business success.

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One Communications Scratch Tickets (PDF Version)