Challenge: To Find a Unique, Year-End Promotional Gift on Message with an Ongoing Internal Promotion
Looking to boost morale? Unleash a sense of team spirit? Reinforce a key corporate philosophy? While your reason for launching an internal promotion may vary, one expected outcome will not: you’ll want to get employees motivated, excited and on the same page. This is also true in Ask.com’s case; every year, the search giant rolls out a new, themed promotion designed to keep its 750-plus employees innovating and working together on the fast, relevant Ask.com search technologies that are used by millions of people each day. “Ask = Answers” was the theme for the latter half of 2008; and with a company-wide holiday party approaching, the Ask.com team wanted an appropriately themed holiday gift to hand out with the party reminders.
Solution: A Branded Magic “Answer” Ball? “All Indications Say Yes!”
Enter ePromos. With a vast product collection at our disposal and extensive experience helping companies large and small, local and global, implement effective internal promotions, it took a simple search for “answer balls” on their Ask.com search engine to come across our site. Assistant Sales Manager Caren Aardema worked with the Ask.com team to get their custom Magic Answer Balls in time for their event. Just like with the childhood favorite of yore, simply ask a question, shake the ball, and wait for one of twenty messages to appear, among them Yes, No, No doubt about it, The stars say no, So it shall be, Indications say yes, Answer unclear ask later and Don’t bet on it. Custom answers are also available to customers ordering larger quantities.
Result: Employees Give Many Thanks for the Unique Holiday Gift
Early in the morning on the day of the holiday party, the Ask.com team dressed their branded magic balls in bows and delivered them to each desktop along with a custom postcard featuring an entertaining photo of the company’s president and CEO. After work began, employees near and far were found having fun with their answer balls; many sent “thank you” e-mails to the team expressing a renewed sense of excitement and anticipation for the evening’s holiday party. Was the “answer ball” promotion a success? “All indications say yes!”
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