Challenge: A beautiful national forest in southeastern Ohio needed a unique promotional item to raise awareness of its many attractions.
The Wayne National Forest in Ohio has over 300 miles of forested trails open to hiking, mountain biking, ATVs, and horseback riding. In order to promote the forest and attract more visitors, officials wanted a promotional product that would be relevant and unique. Since so many people are engaged in various physical activities at the park, the forest staff wanted to give out an imprinted water bottle. However, they wanted something more innovative than a plain old plastic model — something that would grab visitors attention and deliver the message!
Solution: The team at Wayne National Forest decided on the new computerized Hydracoach Sports Bottle – a cutting-edge hydration tool for outdoor enthusiasts!
When Wayne Forest officials started searching for a water bottle, they knew they wanted something that would be different and memorable – but they weren’t sure if they would be able to find a water bottle to match that description. However, when ePromos Promotions Specialist Ryan Artega suggested the Hydracoach Sports Bottle, they knew they had found the perfect promotion.
This innovative device keeps track of how much water you are drinking on a digital screen, and features a calculator feature that makes water intake recommendations based on your hydration goals. You can also determine how much fluid you have consumed per hour to ensure proper pacing. The Wayne National Forest logo was imprinted directly on the bottle to create an impressive marketing tool that was given out to park visitors.
Results: Happy campers! Visitors were captivated by the computerized bottles; Forest officials reported high demand for the unique gadget.
Wayne National Forest was thrilled with the finished product. The one-of-a-kind water bottle was the perfect way to engage visitors and get them educated about all the park had to offer to them and their families. Forest officials were excited about the response to the unique promotion and they are looking forward to running more innovative campaigns in the future.
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