Challenge: To find a tasteful promotional product that double-duties as a sponsor “thank you” and as an event marketing tool.
Scott Hamilton … Brian Boitano … Kristi Yamaguchi … Michelle Kwan. If these names sound familiar, it’s likely because they are: all are names of professional figure skaters who, at one time or another, brought home the gold, silver or bronze during Skate America, the premier, invitation-only international figure-skating competition held in the United States each year. This Olympic-style annual features 60 elite skaters from 15 countries competing in ladies, men’s pairs and dance competitions—and brings to the local economies that host the roving event significant boosts.
Each year Skate America seeks partners and sponsors to not only help promote the event locally and internationally, but also to support Skate America in hosting the fans who travel far and wide to attend its acclaimed event. One set of sponsors is Signature Hotels, hotels representing brands from Hilton and Marriott to others in between, located near the event venue and providing special rates and services to event travelers.
Solution: A uniquely designed wooden plaque to please sponsors and viewers alike.
In anticipation of this year’s event, the Skate America team reached out to ePromos for help in finding the perfect way to thank their top-level Signature Hotels, as well as to tastefully let Signature Hotel guests know that their hotel sponsors Skate America. ePromos’ Promotions Specialist Jason Wallace led the charge, suggesting various promotional products that would do double-duty as a both a “thank you” and an event marketing tool.
The team ultimately chose a refined wooden plaque in classic black. And while a plaque along is a great promotional tool, the Skate America team added a unique touch that made for an extra special promotion: the plaque was finished with a full color photo of dancing Skate America skaters above the event year and location with the distinction “Signature Hotel” in an elegant script.
Result: Promotional success—Skate America extends plaque program to all sponsoring hotels.
The Skate America team reports that recipients at each of its Signature Hotels loved the plaques, which are today displayed prominently behind reception counters and on walls in places where guests are sure to see them. The plaque program proved so successful that the Skate America team asked for seconds to thank not only top-level Signature Hotels, but all Signature Hotels.
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