Challenge: A women’s clothing company would like to maintain its upscale image while using promotional gifts with a jungle and safari nuance for prospective clients in order to promote their upcoming spring collection.
Promotional items are tricky when you are looking for a promo product that is visually simulating, upholds a certain reputation while conveying your vision, and serves the purpose of publicizing your venture, effectively. A high-end, direct-mail order ladies clothing company was struck with such a dilemma. The company wanted to promote their spring Jungle Safari Collection, whilst arousing the interest of prospective buyers and maintaining an upscale and chic image.
Like the clothing company, how can you encompass all these important elements tastefully without confusing your target?
Solution: The clothing company provided gift-with-purchase promotional items from IMC’s new ‘Croco’ collection.
The clothing line decided to institute a tiered-level incentive program using IMC promotional products, which attempted to influence the buyer to spend more in order to receive a better gift: the purchasing amount served as a function of the buyer’s selection of gifts.
The IMC promotional items from the company’s ‘Croco’ collection, which included Croco Mirror Compact, Croco Lipstick Case, and Croco Notepad, were intricately detailed with black crocodile-inspired design. The meticulous design details were not only aligned with the theme of the spring collection but also with the image of the brand.
Result: The program substantially increased the dollar amount spent by buyers and increased awareness of the new collection.
The combination of elegant, upscale details in the design of the IMC promotional products and the incentive program definitely influence buyer behavior, significantly increasing the consumers’ purchasing amount since they wanted to gain access to greater gift selection.
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