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Using An Everyday Item To Create Substantial Recall Power For An Awareness Event

Challenge: How do you create a memorable experience using a commonplace item like a pen?

Hosting or volunteering at awareness events is an awesome way to reinforce your relationship with the public because you are connecting your brand with the community directly and emotionally. But how can you make a lasting impression with the tired participants after the awareness event like the runners of a race?

A foundation hosted a “Run for the Ribbon” race in order to raise funds for cervical and ovarian cancer research. They wanted to hand out a small promotional item post-run to remind the runners of the brand name, their achievement in completing the intense and long race, and to help recall the cause they were supporting.

How can you reach and sustain the attention of an already drained audience?

Solution: Provide a light yet special, sleekly designed pen that is closely related to your event!

The teal colored Ribbon Pens served as a great award and recognition promotional item for the runners who finished the “Run for the Ribbon” race. The color teal was a needed cool and calm reference for the runners upon completion of a grueling long distance race.

Result: Participants in the race could easily recall their experience in the race and they also remembered those they saw who suffered from cervical or ovarian cancer.

The objective of the race was highlighted through the simplicity of the pens; the combination of color, product selection, and the objective of the organizers for the “Run for the Ribbon” race helped the runners connect the message of support to the cervical or ovarian cancer sufferers.


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