Challenge: To create recognition of women in the wine-making industry
A woman within the wine industry wanted to acknowledge the many contributions made by all women in the industry.
Solution: A 12″ X 12″ appointment calendar with photographs of women in the wine industry was chosen..
Calendars could be purchased via a website for $20 each. They
could order individual calendars or cases. When ordering by the case, a display box was included in the shipment. Then, they sold the calendars within their stores or wineries. Each calendar
was shrinkwrapped for added value.
Result: Sale of calendars led to donations to raise cancerawareness.
A portion of the proceeds from the sales was donated to a cancer research organization.
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