Challenge: How does an appliances wholesaler celebrate its 25th anniversary?
Desnoyers Appliances had reason to celebrate its 25th anniversary in the wholesale business. Through the years, the company has acquired loyal customers, dedicated employees and reliable retailers. The company wanted to make the occasion memorable for its loyal contacts, who contributed to its present status and overall success in the industry.
Solution: Promote the celebration of 25 years of service with a desktop appliance.
Desnoyers ordered 1,000 customized desk caddies, filled with gold and white pencils to match the brand identity scheme and logo. With a sharp appearance, the caddies were distributed to employees, retailers and customers as a thank-you gift. In addition, the wholesaler included a brochure that outlined special offers and discounts to honor the in-store anniversary celebration.
Result: The caddy made a great keepsake and boosted sales.
Recipients of the caddy found it to be a wonderful organization tool for both home and office uses. Employees especially found the commemorative gift to be useful on the job. For the bottom line, the enclosed flyers succeeded to drive traffic to the store and generate extra sales. All in all, the caddies turned out to be the perfect celebratory promotion for the wholesaler.
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