Challenge: To make a memorable impression and big tradeshow splash with a not-so-common tradeshow giveaway.
Suppose you’re a videogame publisher. Further suppose you’re presented an exclusive opportunity to showcase your unique, high-quality interactive entertainment before more than 4,400 store managers of the world’s largest video game retailer. Said managers hail from stores throughout the United States and 15 countries, stores known as “the” retail destination to gamers due in part to an expansive selection of always-new products, in part to knowledgeable associates respected in the industry for their recommendations of select games and brands.
In such a situation, you would likely follow the lead of Aksys Games, representatives of an up-and-coming game publisher invited to attend this year’s annual GameStop Expo, a GameStop corporate event held in tradeshow fashion. The Expo, attended by 5,000+ GameStop employees, gives store and corporate managers an up-close-and-personal view of new and soon-to-be-released gaming products.
To make a memorable impression on managers at the GameStop Expo, the Aksys team contacted ePromos. Aksys Games wanted to go beyond typical tradeshow promotional fair: free pens, t-shirts and games. Their giveaway goals were loftier: high brand visibility, high desirability, and usefulness that extended far beyond the Expo to carry the Aksys brand even farther.
Solution: A large, branded zippered tote—perfect for holding tradeshow and life goodies.
After reviewing several options, the team selected an attractive, practical non-woven zippered tote branded the Aksys way. Quantity: 5,000. The large tote, 18 by 15 inches with a 22-inch handle, would be presented to GameStop managers as they arrived at the Expo, giving them convenient storage for other show giveaways—and giving Aksys a highly visible face during the Expo. Totes are becoming increasingly popular as U.S. cities pursue eco-friendly strategies, such as banning plastic shopping bags.
Result: Aksys totes spotted everywhere; the Aksys brand continues to grow.
Team Aksys reports Expo success! Aksys totes were spotted everywhere—in booths, at food stations, on Expo-goers sampling new games and enjoying show entertainment. And the team is confident that their brand recognition is continuing to grow as the bags are used by managers in daily life around the country and around the globe.
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