Promotional Products  » Education Center  »  How-Tos

How To Custom Design Promotional Products

There was a time when chances were good that using any old promotional gimmick would probably result in a sales increase. Unfortunately, with the changing economy, especially an increasingly competitive marketplace, the same idea isn’t always true anymore. In today’s marketing world, the old Satchel Paige saying is true: “Don’t look back. Someone might be gaining on you.” So, despite this ever competitive environment, how do you increase sales? An important answer may lie in the little known (or understood) item called promotional products. At first, the idea might seem almost laughable, but don’t make the often-made mistake of overlooking these. After all, how can you be everywhere all at the same time. The truth is, with promotional products, you can. The trick is to create promotional items that are unique and different, something recipients will want to keep, and that will remind them of you and your business over and over again.

So, how is that done? In many cases, the first problem business people tackle when discounting the use of promotional items, is cost. After all, so many little items each individually marked with the name and contact information for their business has got to cost a lot, doesn’t it? The truth is, no. Thanks to modern technology, the cost of promotional items is reasonable, if not downright cheap, especially when compared to other promotional avenues. The use of promotional items is also advantageous when compared with the measurement capabilities of other forms of advertising. For example, when a customer calls to offer you business, how do you know whether they picked your phone number out of the phone book or saw a billboard. You don’t. But with promotional items, the chances are better that you will know who you sent items to that become customers.

Important strides in graphics technology have also been made in recent years that make the creation of promotional items easier and cheaper than ever. In the past, to a great extent, placing an order for promotional items was a matter of “by guess and by golly.” Not anymore. Computer technology can allow you to create your own personalized look that is considered the most important point for your promotional message. Literally, you get the exact look you give to a promotional item salesperson. Oftentimes you can begin with your logo as the centerpiece of your promotional item. Next, carefully consider the use of a specific logotype that will spell out the name of your business or product. And, of course, your phone or other contact information. After all, why promote yourself if you don’t give a customer a convenient way to contact you?

Creating an attractive design for the promotional item you wish to use should be left to a qualified professional. If in doubt about your artistic abilities, avoid the effort. Most makers of promotional items have excellent art departments for your use to make the process easier and better than most could ever achieve. The result will be a promotional item that works.

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ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!

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