Promotional Products  » Education Center  »  How-Tos

How To Distribute Promotional Pens

Distributing Promotional PensPromotional pens are among the most cost effective and powerful marketing tools available today. They are the standard, go to item for marketing purposes because they are used by practically everyone. This makes them easy to distribute your message both far and wide. While there is nowhere that you cannot use this item, let’s focus on some of the areas that will give you the largest return on your investment. These, of course, being places that in some way related to the product or service that you are offering. For example, if you are a real estate agent, you may want to leave a few pens in each house you show. You likely will not be the only agent showing a home, and this will give home buyers the chance to pick one up, and call you should they desire another agent.

How to Distribute Promotional Pens

While focused promotional pen distribution such as this often offers the best way to target potential customers and clients, random distribution has also proven effective. Random distribution can be done everywhere. Leaving a few pens on your restaurant table, in public restrooms, at concerts, and sporting events are great options. Anywhere you have a chance to leave your leave your advertising, pens are sure to be picked up and used. You will also want to give them to your current customers and clients. These are the people that make your business run, and they will appreciate the gesture. While you may have already secured their business, each time they use them, your business will gain exposure. This is a powerful marketing tool, as these people know about what you have to offer, and can talk about your business if they are asked for details.

Who Should Distribute Promotional Pens

Do not be afraid to enlist the help of your spouse, older children, friends, and family to help you with distribution. Pass some of these tips along to them, and give them a nice sized supply to work with. Similar to current clients and customers, these people will not only be able to help distribute these, but will likely have the chance to speak to people about what your business is about. Those closest to you are the people that want to see you succeed, and they will likely be more than happy to help out in any way possible.

Promotional pens have been used to gain new business for many years. They will continued to be used because they offer total versatility. Despite their small size, these have the power to make a large impact on your profits. Never make the mistake of overlooking the benefits that promotional items can have. When used correctly, they are the best marketing tool you have.

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