Promotional items are meant to get a company’s name out into the market and hopefully keep it there. These items can range anywhere from gel pens to hand crank flashlights. When a company picks out which items it needs to give out a few things should be kept in mind. One, how long is this product going to last? Oftentimes the little flashlights that are given away can die within a few hours. Or, cheaper products are going to break. Once broken these products are worth nothing to the person who then throws them away. That then turns into wasted money on the companies part. The other thing that a company should think about is the usability factor of the item. It has to be worth something for the customer to keep it and hopefully use it.
For these two reasons promotional sunglasses are one of the best items to give out. Sunglasses are useful. Sure, the potential customer may not use those custom logo sunglasses at the beach and everywhere he goes. However, he’s very likely to use them if he’s at a sunny convention center and has no sunglasses of his own. A bonus point goes to sunglasses because they not only show the client who your company is, they also show everyone who looks at your client who your company is. It’s free advertising space.
Companies may want to also consider giving out promotional sunglass cases and logo eyeglass cleaning cloths. These two items, paired with the sunglasses themselves are sure to make it so the customer will hold onto them for a long time. When a customer is able to take care of the glasses and put them in a case two things occur. One, he’s able to keep the glasses safe so that no breakage will occur. Two, he’s more likely to keep those sunglasses because he has two dedicated accessories for them. People don’t like throwing things away, but oftentimes due to all the junk in one’s life they are forced to throw things away. When you have a matching set sort of thing with a cleaning cloth, a case and glasses they are much more likely to keep them.
When it comes to promotional items the how is just as important as the what. Be positive about the company when giving away these sunglasses. Pique their interest so that next time they pass one of the storefronts they have a desire to check it out.
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