If you’re looking for an effective brand-building giveaway for your business, the ever-popular promotional pen could be a perfect fit for your company. This useful marketing tool is one of the easiest ways to publicize your company with minimal effort and investment.
Many companies are forced to run their promo campaigns on a shoestring budget. In this case, a promotional pen is one of the best product choices. Promotional pens are practical, cost-effective, and long-lasting advertisements that will change hands numerous times throughout their lengthy lifespan. In addition to these benefits, a promotional pen gives you the creative license to market your business in a manner that is congruent with your company’s image.
Promotional Pen Benefit #1: Practicality
The ideal promotional item is one that will be used frequently by your prospects and customers. After all, there won’t be much promoting going on if the item is stashed away at the bottom of a desk drawer or tossed casually into the garbage after a few uses. A promotional pen is a ready-to-use giveaway that will see a lot of action from your customers.
If you encourage people to use your promotional pen frequently by upgrading the pen’s features (quality, grip, etc.), you can ensure that people will be exposed to your company’s contact information on a daily basis. The more your clients see your information, the more inclined they are to give you a call as soon as a need for your service pops up again.
Promotional Pen Benefit #2: Perfect for Any Size Budget
One of the reasons promotional pen giveaways are so popular is the fact that they are a suitable item for any size budget. Promotional pens range in price from under $1.00 to over $100, depending upon quality and comfort. No matter how big your company is or what you want to use the promotional pen for, there’s a product that matches your needs.
An inexpensive promotional pen may run you as little as 30 cents per pen for a bulk order of 1,000+ pieces. This price range is crucial if your marketing campaign is constrained by a tight budget, or if you need to reach a large number of clients.
On the other side of the spectrum, high-quality promotional pens can run $100 or more. These types of products are usually used as corporate or executive gifts. More expensive pen variations are also a great way to say “thank-you” to your best customers. Many companies also give high-end promotional pens as a holiday gift that is appreciated and enjoyed by everyone.
In between the $1.00 and $100 price tags are mid-range pens that vary widely in style and purpose. Since a majority of promotional pens fall into this category, it’s worth thinking about what you intend to use the pen for before exploring the selection. ePromos has a wide selection of promotional budget pens, logo budget pens, cheap promotional pens, and low cost logo pens.
Promotional Pen Benefit #3: Exponential Advertising
The most efficient advertisement is one that propagates itself without any extra effort on your part. A promotional pen is a great way to achieve exponential exposure through a campaign that carries its own weight and basically distributes itself.
The average promotional pen changes hands 5 times throughout the course of its life. Think about how many times someone has given you a branded pen when you needed one, or how many promotional pens you have received from someone other than the company who sent them out. As your promotional pen naturally travels from place to place, more and more people are exposed to your message. This can result in web site visits, phone calls, and other inquiries from prospects you never even expected to reach in the first place!
Promotional Pen Benefit #4: Longevity
When you choose a promotional item, you want it to last a long time and create as much exposure as it possibly can. A promotional pen is an excellent example of an item with unparalleled longevity. Did you know that the average ballpoint promotional pen can write for 4,000 – 5,000 miles? That means your promotional pen is going to be sticking around for a long time, and your advertising message will reap the benefits of the journey.
Promotional Pen Benefit #5: Versatility
Many people think that a promotional pen is an over-used giveaway. While this may have been true in the past, the recent explosion of promotional product possibilities has created a selection that is very diverse. This allows companies to select a unique promotional pen that compliments their brand perfectly.
Cheap plastic pens may not be the best way to make your company stand out from the rest. However, there are ways to enhance your marketing campaign by packaging pens with other products such as notepads, calendars, planners, journals, or anything else that is written in. These products are equally affordable and will immediately boost the value of your promotional pen in the eyes of your customers.
Promotional Pen Benefit #6: Clear-cut Marketing
Promotional pens offer a lot of freedom when it comes to your actual marketing message. Most companies include things like their corporate logo, business slogan, company name, contact phone number, web site URL, mailing address, or a witty promotional message that puts a smile on their client’s face. Whatever you decide on, keep in mind that the primary purpose of your pen should be to generate new leads and retain loyal customers. Make your message count!
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