These days, in the travel industry, there is a lot of competition to grab, hold, and retain the attention of existing customers as well as secure repeat patronage. Credit card companies offer free miles for fliers. Hotels offer free rooms for extended visits. Car rental companies offer free miles or extra days without rental fees. And, just about everybody who recognizes the advantage of promotion, provides free promotional travel items to show their gratitude to customers for their patronage. To be sure, there is a separate industry dedicated to manufacturing and providing those promotional items. That industry has developed many different promotional products and as a result, in response to the demand, there are as many online websites that make those products available to the travel industry.
For example, in the concern of comfort, available is a 7 piece Travel Comfort Kit that includes: eye mask, neck pillow, ear plugs, and 4 compressed towels. There are logo luggage grips, disposable finger toothbrushes, jewelry and eyeglass repair kits, shoe shine kits, grooming kits, custom travel pillows, and luggage scales. Also available is a pocket combination alarm clock and flashlight, a pill carrier with a collapsible glass, jewelry boxes and more. For more generic purposes, there are hip packs, fanny packs, wrist and ankle packs, garment bags, camera pouches, and grocery bag carrier handles. Many of these and other items can be used in travel, but may also be used at home. So, while the focus may be generally on travel items with various types of promotional travel kits and ephemera, providers also recognize that the subtleties of promotional gifts used after returning home from traveling can be just as crucial in keeping a consumer’s interest.
Many of those items are priced below $1.00. Some of the more elaborate ones cost more. Obviously, the more a customer is spending, the higher priced item becomes more relevant and reflective of the company’s appreciation. However; all promotional gifts help instill a positive feeling.
The importance of free promotional items to potential and existing customers cannot be understated. With the economy in its present state, and the prices of most products getting higher, the average American traveler is eager to find some relief or discount when possible. When spending the kind of money it takes to enjoy a week or two away from work on vacation, anything that comes free is more than welcome.
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