Summer is everyone’s favorite time of year, and you as a business looking to brand itself into the hearts and minds of your customers can not afford to miss being associated with the good feelings of the season. What’s not to love – summer means spontaneous cookouts, tailgate parties to the ballgame, camping, fishing, barbeques, volleyball, golf, the beach, swimsuits – and with the right promotional items, you.
A great promotional item is relevant to your business and to the event in which you are giving it away. Since the event in this case is summer, we do not have to take the “relevant to your business” part so seriously, because summertime promotional items can remind a customer of your business without necessarily having to be an item that is complementary to your business. Therefore, to think of the best promotions for your customers in summer, think of what your customers will be doing.
One great idea for a summer promotional item is the tee shirt, which can be given to an entire family and actually worn year round. Since tee shirts are inexpensive to print, you can have a selection for your customers to choose from – small to large, sleeveless or sleeves included. Everyone loves an extra piece of apparel that they can wear to the beach, and your business will slowly but surely etch its way into the mindsets of your customers every time one of them wears your tee shirt. Other good apparel options include hats, sweatbands, scrunchies, and beach bags.
If your clientele tends to be older and more upscale, you can bet that they go golfing. A golf shirt with the vital information of your business printed on the breast pocket is one of the highest ROI promotions you can give: Not only will your customer be reminded of your business in a relaxed, fun environment, but you also expose your business to other qualified potential customers with a profile similar to that of the customer you have. The friendly nature of the golf course lends itself to recommendations much more readily than the tense, uptight environment of the hard sell. Print up a few golf shirts for your best customers and watch the word of mouth spread.
If your clientele is more family oriented, consider a promotional item that the kids will use. A beachball is an inexpensive option for the family with small children, and you virtually guarantee that your business will be on full display to the parents as they bond with their kids. Also consider a cheering finger with your business information on the back for your sports fans, or if your business is in any way affiliated with sports. Have it printed up in the colors of your most popular local sports team. If your clientele tend to come from one area, print it up in the colors of the high school! As they excitedly wave number 1 for their team, they will unconsciously be reminded of your business in an non threatening way.
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