People hardly believe that offering munchies to clients and visitors at their offices can help them in advertising their brand, but this doesnt mean it isnt true. Today advertising agencies have found out innovative methods of promoting their clients brands, and one of them includes packaged Promotional Cookies, Popcorn, Pretzels, and Nuts. Food items like promotional cookies can be kept in jars in reception or lobby areas with the brand logo or name printed on the jar. Whenever a person helps himself to a few cookies, he would inadvertently notice the custom printing and recognize the company. This way, even a new client visiting the office for the first time would feel a personalized approach towards him/her, and thus earn his/her trust.
Food items are usually not disposed off like handouts or flyers, and as long as they are not consumed entirely, they are carried around with their packaging like in the case of promotional popcorn tins. Until the packaging is thrown away, people will continually notice the name/symbol printed on it and associate themselves with the company, developing a mindset that the company provides exactly what they need and that too of a good quality. This way, prospective clients develop a positive image about the company that works in favour of executives meeting with them for the first time. Food items clearly overcome the disadvantage of conventional pamphlets and brochures by creating significant brand recognition before they are disposed off too.
When used strategically, custom wrapped food can be distributed to a larger number of people and hence influence a bigger crowd. Custom nut tins are not enough to replace lunch, so they can be used at office meetings instead for people to munch on while they listen to the speaker, and also get more familiar with the brand they are associated with. On the other hand, occasions like seminars, product launches and tradeshows require people to stay for long time periods and thus serving lunch becomes a necessity. This situation can be utilized to the fullest extent by providing logo snack packages to guests. Not only will they get to enjoy a nice meal at the proper time of the day, they will also think of the company as a firm that understands their needs and offers goods and services likewise. Ad agencies build up on this positive image of their clients in consumers minds to create a loyal customer base and thus help the firms business to grow.
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