With these hectic times we live in, it’s hard to keep track of all our appointments and engagements and not all of us have a Blackberry or smart phone. Sometimes the best way to stay on top of our commitments is the old-fashioned way: writing it all down. That’s why promotional planners make such great promotions these days, everyone could use a little help keeping their lives in order.
Besides the utility promotional planners provide your customers, they’re a great advertising tool for your business. Why’ Planners are an item that get looked at multiple times every day and are generally carried around, so part of your company is always with your client. Promotional planners come in a variety of styles, sizes and formats. It’s important to think about your target audience and what you hope to gain from them when choosing the right planner for your promotion. Here are some things to consider:
The first basic point to consider is if you’d prefer to give a daily, weekly or monthly planner to your target audience. Monthly planners look like calendar pages that have been folded lengthwise to fit into a book. These smaller blocks may be good for those who wish to stay organized, but don’t have a lot of things to keep track of from day to day. Weekly planners have three to four days blocked out on each page, so that each two page spread shows one week at a time, whereas in daily planners each day takes up one or two whole pages. These planners are ideal for those who have a lot of appointments to keep track of and things to remember, or even just those who want to stay extra organized and write everything down. Many also come with special features, such as pull-out address books and note sections, which provide extra value to your clients, ensuring that your promotional planners, logo planners, promotional pocket planners, and promotional appointment calendars will be used. Think about who you want to give your promotional planner to. If you’re looking for a classy corporate business gift for a busy CEO, a daily or weekly planner is probably preferable to a monthly planner.
Once you’ve decided on the format, the next thing to consider is the size. Planners can range from pocket sizes, to large desktop sizes. Both are typically available in weekly and monthly formats. Again, when choosing the size, consider your clientele. If you run a nail salon that caters mostly to busy soccer moms, your clients will use the planner more if you choose a size that is small enough to fit in a purse rather than one they would have to leave at home or in the car.
Like all promotional products, planners come in a variety of styles and materials. When choosing a planner for your promotion, it’s extremely important to consider how you want your company to be portrayed. Is this planner being used as a corporate business gift or an employee reward’ Consider choosing a leather bound planner with a custom imprint of your company logo to highlight your classic taste and appreciation for your clients’ business and your employees’ hard work. If you’re looking to reach a wide range of people to promote your business, consider planners with a less expensive vinyl cover that can be customized with your company name and logo in order to reach the largest number of people at the lowest cost. You can even get planners made from eco-friendly materials to communicate your business’s dedication to helping the environment.
Promotional planners are a cost effective and great way to raise awareness about your business. When your client pulls out his planner at the dentist’s office, he’s not the only one who is being exposed to your logo–the receptionist and other patients will notice it too. If you’d like to make a big impact with a product that will get lot of use, promotional planners are the way to go.
Written by Mark Yokoyama
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