Each year, vehicle collisions on American’s roadways cost up to $80 billion in damage. If your business works in the automotive industry, you can help raise awareness and save lives by using promotional automotive products to convey important messages about safe and defensive driving. By helping people to be safe drivers you can also build a reputation as a company that cares about its customers and is dedicated to their safety and well-being. Products like custom bumper stickers and personalized license plate frames can serve as the center of a safe driving awareness campaign that provides important information while also generating some marketing exposure for your business.
Before you create your safe driving campaign, think about ways your business can benefit from providing quality education. Ideally you want your company to be the official sponsor of this campaign so that your brand receives some attention and goodwill from consumers. You can achieve this by imprinting promotional automotive products like personalized bumper stickers and custom license plate frames with your company name or web site, in addition to any safe driving tips you want to convey. You can even create an online site full of safe driving tips, and then use these popular promotional products to advertise the website and drive visitor traffic.
June is National Safe Driving Month, so you might want to create a campaign that ties into this awareness event. Have custom bumper stickers and personalized license plate frames made to draw attention to the dangers of unsafe driving, then distribute them to your customers and prospects whenever you can. People love receiving free stuff no matter what it is, and these tangible products serve as a strong reminder of both your company and the message it is sending. These promotional giveaways can help you build a community-friendly brand image and enhance your overall reputation. People remain loyal to businesses that demonstrate they take an active interest in the well-being of the customers that are responsible for their success!
One popular way of distributing your personalized bumper stickers is by leaving them under the windshield wipers of cars in crowded parking lots. This method is an easy way to grab people’s attention and get your message across. And because items like custom bumper stickers are so inexpensive, you can easily reach hundreds of people without spending a fortune. With a little creativity and promo know-how it’s easy to create a safe driving awareness campaign that also benefits your company and your brand.
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