Promotional calendars have become a staple of the corporate holiday gift giving season, but with so many to choose from, how do you know which one offers the greatest utility for clients while offering your company name tons of face time? As with any promotional product, you need to carefully consider your target audience’s preferences and customize the calendar so that it effectively conveys your company’s message. Here’s a review of the main types of promotional calendars used by businesses as a part of their marketing and advertising campaigns.
Wall Promotional Calendars
Nothing helps you advertise your company name more effectively than promotional wall calendars. Whether they’re kept at home or the office, wall calendars establish a permanent advertisement on your clients’ walls. That’s about two square feet of customized advertising space! You can even infuse some creative elements into your promotional calendars by creating a year-long theme that highlights your company’s products and services. Every month can feature a message or image that will remind clients of why and how much they need your company.
While everyone has a calendar on their computers, the convenience of having a calendar right on your desk is invaluable. Nobody wants to double-click on a bunch of icons to figure out when they’re next appointment is. They want something that’s readily accessible and constantly visible, and that’s exactly what desk calendars offer. Clients appreciate desk calendars because they offer an easy way to organize and schedule their appointments, meetings, and personal activities. Not only will they love the practical gift, but your branded desk calendar will also leave your company name on full display where they make their most important business decisions. A Promotional Products Association International (PPAI) study showed that firms who sent out calendars as gifts saw a 5% increase in business with calendar recipients and that 85% of individuals who received calendars do business with the firm advertised on the calendar. These statistics demonstrate that sending new and prospective clients custom calendars, promotional calendars, logo calendars, and custom wall calendars will almost guarantee your company more business.
While many companies prefer to give out wall and desk calendars to their clients to establish a prominent presence in their clients’ workplace, promotional magnetic calendars are a consider, cost-effective alternative calendar option to get your company name recognized in homes and offices. Although they may not offer the same amount of advertising space that wall and desk calendars offer, magnetic calendars are available at lower costs and give recipients more flexibility with their calendar placement. Refrigerators are the most likely destination for your branded magnetic calendars, offering your company more exposure as people open their refrigerator doors numerous times every day to reach for the milk in the morning, grab their lunch, prepare dinner, or scour for a midnight snack. Whether they’re simply used to decorate their refrigerators or to put up their children’s most recent drawings, calendar magnets keep your company name in plain sight. Even at the office, clients will throw a few magnets on their office refrigerators to create a more comfortable kitchen, allowing your company name to reach entire offices at a time with just one small magnet. The PPAI study also found that 87% of household recipients and 94% of business recipients can recall the advertisement stated in the message on the calendar, so every time your clients look at that calendar to make sure their food is still fresh, they’ll be sure to see and remember your company name.
Everyone uses a calendar and most people use more than one. The PPAI study also revealed that households use an average 4 calendars per home and employees have 2.5 accessible calendars at all times. You can draw more attention to your company name simply by incorporating promotional calendars into your gifting program, and you don’t have to stop at one calendar either. Giving away multiple calendars can get you noticed in the office and at home to reinforce your company presence wherever your clients are.
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