What makes a great promotional product? The most effective items are cost-effective, highly useful, and remind recipients about your company on a regularly basis. Logo watches, promotional clocks, promotional watches, and logo clocks are products that fall into every one of these categories. There are few better ways to build your brand than to take advantage of your customer’s attention every time they glance at the time!
When it comes to promotional clocks, variety reigns supreme. There are big clocks, small clocks, desk clocks, alarm clocks, watches, wall clocks, and the list goes on and on! Each one of these items is an effective promotional product, so your final decision will be based on the needs of your audience. For example: Promotional dress watches might be appropriate for an employee milestone, but probably aren’t a good thing to be dishing out at trades shows. Logo desk clocks could be useful for employees, but they aren’t a very lucrative sales goal incentive. Take a careful look at your promotional needs and then make your decision.
This guide is intended to help you sort through the types of branded clocks out there to find one that matches your unique needs.
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Type: Imprinted Dress Watches
Good for: Your best clients and employees.
Use as: Holiday gifts, thank you gifts, and employee rewards.
Dress watches are the most expensive and high-quality type of promotional clock available. For this reason, they are obviously reserved for times when a great impression has to be made on a special recipient. Try using these dress watches to reward top-performing employees during the holidays. These handsome gifts are ones that your recipients will treasure and wear for a long time, advertising your brand in style.
Type: Branded sports watches
Good for: Employees and clients of all kinds
Use as: Corporate gift, employee incentive.
Sports watches are intended for everyday wear and use, and cost considerably less than dress watches. However, this is still the type of item that you wouldn’t want to be giving away for free at a trade show. A sporty promotional watch is especially useful for those who have an active lifestyle and need a timepiece that will stand up the demands and rigors of their hobbies. Give sports watches to clients and employees who fit this description.
Type: Promotional Clock and Watch Gift Sets
Good for: Top clients and employees.
Use as: Loyalty gift, employee reward or incentive.
Clock and watch sets are high-quality gifts that are usually reserved for special occasions. The sets can include a variety of different items, but most have some type of high-end pocket watch or clock included. Other items in the gift set could include a photo frame, business card holder, or even a flask. These stylish options are on the higher end of the price spectrum, but the quality speaks for itself.
Type: Imprinted Clip-on and Carabiner Watches
Good for: People on-the-go.
Use as: Tradeshow promotion or free giveaway.
Imprinted clip-on and carabiner watches come in a variety of styles that share some similar qualities. They are very lightweight, compact, and simple items. Customers who are always on-the-go will be able to clip these products to their key ring in order to have a clock handy at all times. This category of promotional clocks is also one of the most inexpensive. The low price tag makes it perfect for broad advertising efforts at trade shows, through direct mail, or for a street campaign.
Type: Promotional logo wall clocks
Good for: Offices
Use as: Internal promotion, customer thank you gift, etc.
Promotional logo wall clocks can be found throughout many offices. Not only are they incredibly useful, but they provide your brand with prime real estate to deliver its message. Wall clocks are the center of attention in many offices. Having your logo displayed on these attractive gifts is a great way to increase brand recognition and raise your chances of seeing repeat sales from recipients.
Type: Custom Desk Clocks
Good for: Everyone!
Use as: A general giveaway at trade shows; in new hire kits, etc.
This perennial favorite can be found on desks in most offices across the country. It is simple, inexpensive, and useful, which is what makes it a popular giveaway year after year. You can give out your promotional desk clocks to booth visitors at your next trade show, or stock your new hire kits with them. No matter how you decide to use them, custom desk clocks will do a superb job of keeping your brand in the spotlight throughout the day.
Type: Branded Clock and Desk Organizer Combos
Good for: Employees, anyone who works primarily from their desk.
Use as: A new hire gift, customer thank-you, or gift-with-purchase.
These multi-function clock/organizer combos are an essential item for anybody who spends a good portion of their day at a desk. They help to keep office supplies orderly and within reach, while also providing quick access to the time. Some models may even include the date and current temperature. Overall, this is a handy item that will keep your brand on display all day long.
Type: Promotional travel and alarm clocks
Good for: Everybody!
Use as: Trade show giveaways, guerilla promotions, etc.
Promotional travel and alarm clocks make for great giveaways that just about everybody can get some use out of. They are portable and compact, making them a very convenient item to bring along on a trip. Thanks to their relatively low price tags, travel and alarm clocks can be given away to all types of prospects. Each time they use your promotion, they’ll be reminded of the brand that made the gift possible.
Type: Imprinted timers and stopwatches
Good for: Relevant promotional themes, runners, athletes.
Use as: A unique giveaway during health related campaigns, etc.
Timers and stopwatches are useful gifts, but they become truly successful advertisements when you link the product to a relevant message. For example, if you want to communicate to clients that “Time is running out to take advantage of sale prices,” sending them a branded timer could be a clever way to say it. If you want to use this unique promotional clock, its best to first find a theme that works well with it. You can also use these items if you are targeting an athletic audience such as runners, who will put the product to good use.
Now that we’ve cleared up the differences between various types of promotional clocks, you are ready to make an informed purchase for your next promotional campaign. Consider who you’ll be giving these items to and in what type of environment they will be distributed. Also keep an eye on your budget and what type of message you’d like to send. Once you have all this information in mind, you can purchase an imprinted clock that suits all of your selection criteria. Good luck and happy promoting.
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