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The Versatility of Imprinted Lanyards

For many years, imprinted lanyards have been growing in popularity thanks to their versatility both inside and outside the workplace. These useful promotional tools can be imprinted with your company name and logo to serve as an effective advertisement as well as a functional giveaway. Aside from these benefits, imprinted lanyards are also one of the most cost-effective promotional items available. They are perfect for any size budget, any company, and any industry.

Imprinted lanyards are lengths of material, usually cotton or nylon, which can be worn around the neck or attached to bags. The lanyard is outfitted with special connections that allow it to hold items like keys, badges, and even gadgets like mobile phones. This allows people to carry around their important items or IDs while keeping both hands free.

Promotional Lanyards: Uses and Benefits

Because imprinted lanyards are so adaptable, all kinds of companies are now using them for many different purposes. The fact that they’re so affordable only contributes to their widespread use. Let’s take a look at some of the key uses and main benefits of using promotional lanyards.

  • Promotional lanyards have become the standard choice for badge and ID holders at trade shows. Many industry events require special identification for attendees, so providing people with imprinted lanyards to hold their badges is an easy way to keep them on display. In addition, individual companies at these exhibitions are capitalizing on the popularity of imprinted lanyards, handing them out by the hundreds. People who wear your company’s lanyard become walking billboards that encourage other visitors to stop by your booth.
  • Imprinted lanyards increase the effectiveness of direct mail campaigns. The tricky part about direct mail is actually getting the recipients to read the material in the first place. Promotional items like imprinted lanyards can be included in a direct mail package to greatly improve the chances of getting through to a customer. When people receive a free gift, they’re more inclined to listen to your message, since you are offering them value for their attention. Promotional trade show products, promotional lanyards, custom printed lanyards, and logo lanyards make a great product choice for direct mail packages because they can be compressed into tight spaces and mailed out without spending a fortune on postage.
  • Promotional lanyards are a great way to manage employee identification and security clearance. Many office managers use imprinted lanyards as a quick and easy way to keep track of employee identification and verify the identity of visitors. If the building has zones that require security clearance, lanyards can keep access cards close by so that authorized personnel can quickly move in and out. In very large buildings, promotional lanyards that display employee name tags promote a more friendly and personable environment.
  • Promotional lanyards are versatile and can be used more than just an ID holder. Not only can lanyards be used as badge and ID holders, they are great for USB drives, car keys, or for sunglasses. Promotional lanyards make finding your car keys easy if they are hanging around your neck. When you have important computer files to save you can grab your USB drive quickly if it is around your neck.

Promotional lanyards are a top product choice in many promotional campaigns thanks to their endless variety. These products come in different colors, lengths, materials, designs, and quality, as well as different hardware that allows them to hold all sorts of extra items. With a little creative brainstorming, it should be very easy to find a lanyard that works well with your company’s promotional product campaign.

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