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Keeping Customers On The Edge of Their Seats: Effective Brand-Building with Promotional Chairs

A famous fashion designer once proclaimed, “In order to be irreplaceable, one must always be different.” Although running a successful business isn’t quite like designing clothing, the principle still rings true for many aspects of advertising and promotion. If you want your brand to stand out, keep your customers and prospects on the edge of their seats. One way to do this (literally), is by using promotional chairs to market your brand!

Promotional chairs are one of those unique products with great potential for publicity. It’s also one that not many companies know about. While many cautious businesses continue to stick with dull and ineffective promotional tactics, those who want to be successful constantly push the envelope in search of new ways to capture prospects’ attention. By using imprinted folding chairs with your company name and logo, you are giving customers a one-of-a-kind gift that they will remember, utilize, and appreciate.

If you can evoke these three reactions – congratulations! – you’ve got yourself a successful promotion. Let’s break them down a little further and see how your company benefits from each.!

  1. Remember – Unique promotional chairs improve brand recall. In a nutshell, brand recall is the ability of your customers to remember who your company is and what you do. The better your brand recall, the more likely it is that customers will offer you repeat business and word-of-mouth referrals. By using a unique promotional product that truly separates your brand from competitors, you are ensuring that your customers never forget who you are! It’s likely they’ve never received anything similar, so they will easily remember the exceptional company that provided the gift.!
  1. Utilize – Imprinted chairs are practical gifts that provide a lifetime of use. If you take out a small black and white ad in your local paper, you aren’t providing any value to the audience. By giving away a genuinely useful item like a promotional chair, you are, in a sense, paying your prospects for their time. They are more likely to be receptive to your marketing message and will actually feel obligated to pay attention to your brand. Aside from this, the chairs will be used frequently for quite a long time. This means that people beyond the initial recipients will be exposed to your brand. If you imprint a Web site URL or phone number, you may find that you are receiving new business from people who saw your logo chair being used at the beach or at the ballpark.!
  1. Appreciate – Promotional chairs are a quality gift that fosters appreciation and gratitude. If your customers went out to purchase a folding chair or camp chair of their own, chances are they would spend in excess of $25 for a decent quality model. By giving them this quality gift for free, you are making a great impression on a thankful audience. As a result, admiration for your company will skyrocket. Customers will have no doubt that you are dedicated to their satisfaction. It always has been better to give than to receive, especially in the world of marketing.!

Where Can People Use Promotional Chairs’!

Promotional chairs can be used in many places, especially during the warm spring and summer months when people spend more time outdoors. Here are some locations you can expect your chairs to be used.!

1. Beaches. Everybody who goes to the beach usually takes some sort of chair with them. After all, it beats sitting on the scorching hot sand! Giving your customers a promotional chair is an excellent way to target large groups of people who you know love to spend time outdoors. Your logo will be seen by thousands, and your recipients will think of you as they pack up their free chair while getting ready for the beach.!

2. Camping trips. Once the weather is nice, campgrounds across the country begin to fill up with friends and family looking to spend some time in the great outdoors. At each campsite, you’ll notice an abundance of camp chairs, usually circled around the fire pit. Provide promotional chairs to your customers to improve your reputation and good standing in their eyes. They’ll get plenty of use out of this helpful gift, especially outside their homes.!

3. Outdoor shows and concerts. Appeal to music fans by providing them with promotional chairs that can be easily transported to outdoor venues and concert fields. Your logo will get big-time exposure in these massive crowds, and your customers will truly appreciate having a free promotional gift they can use instead of buying their own chairs. They’ll gladly advertise your brand on your behalf.!

What else are you waiting for?  Promotional folding chairs, promotional stadium cushions, promotional blankets, and custom embroidered outdoor blankets are hands-down one of the most useful and unique promotional products available. Hurry up and order some of your own before the competition takes advantage of this brilliant marketing opportunity!

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