Now is the time of year when businesses and organizations start throwing all-company picnics and other outdoor events. Providing promotional items for these events is a great way to help with brand awareness and create a positive view of a business or service. It is important to take into consideration both the target audience and an estimated budget for each giveaway promotional item. For example, executives at a company golf outing are more likely to appreciate a less expensive promotional golf ball or higher-end golf bag over a flimsy plastic child’s toy.
Less expensive, yet interactive items are a great choice and can include anything from Frisbees, beach balls, pocket game sets, and mini footballs. These are good items for picnics or beach-related events, and will help provide entertainment for children or even the young at heart. Keep in mind that if the children are happy, the parents will also be happy. Also, children are likely to bring the toys with them everywhere, further increasing brand exposure.
Higher-end items will also be a welcome and unexpected surprise for recipients and are great to use for service awards or prize drawings. Camping sets, digital cameras, televisions, luggage sets, golf bags, headphones, and crystal bar ware are all items that can be branded with a logo. These types of items will carry a higher perceived value to the recipient, and are more likely to be kept and used often. Brand name items are great if a budget allows for them, but there are always less expensive versions that will be appreciated just as much.
Awards do not always have to be high-end or expensive, they just have to have a value to the recipient and/or be personalized for the specific person receiving them. Items that can be less expensive, yet still hold value would include customized planners, watches with the recipients name on them, or even a personalized money clip.
Choosing promotional items that follow the event theme will help an audience remember the event and recipients will see the logo on their gift every time they use it. Even if they are inexpensive, the key is to choose items the recipients will want to use again, because an item with a logo does not have an effect on anyone if it ends up in the trash. For example; coolers, bottle openers, and BBQ accessories are items people will re-use all summer long and some can be purchased for pennies on the dollar.
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