Giving gifts and discounts is an age-old practice to promote items. Promotional items vary from business to business. A cloth shop owner or a restaurant owner can offer discount of some percent on the total bill which the customers can find sensible. Likewise owners of hardware stores can think of some interesting promotional offers to attract customers and retain the existing ones successfully. Giving away gifts as a promotional offer is a good idea to advertise a business, but they have to be given in such a way that the customers can relate them to the company or store. Therefore, gifts bearing the logo of the company or the name of the store would be an ideal way of advertising products and brands.
Now, there are few ideas, which could be implemented to attract customers, where one need not spend too much on freebies. Gifts such as all-in-one adjustable screwdrivers, colorful jar openers, tiny measuring tapes with key rings, tiny flashlights and more are certainly attractive and useful to anyone. Adding more creativity and colors to promotional gifts will not just add more to business but can optimize the brand name. Gifts can also be given out according to each individual customer. They can be given out as appreciation gifts, goodwill gifts, purchase incentives and promotional hampers.
To thank the customers for their loyalty towards the store, companies could give out special gifts complimenting customers’ purchases such as paintbrushes free of cost along with the purchase of home paints, key rings along with duplicate keys or key rings with the logo of the store printed on them as a reminder. While these can justify smaller purchases, larger or bulk purchases can be complimented with repair kits, toolboxes and accessories. As a special promotional offer to regular customers, calendars and pen stands can be offered to encourage them to purchase items from the same stores. Loyalty and reward programs are a good choice. This not only makes it easy for the retailer to compete with others in the market but also helps to gain the good will of the customers. Clients will certainly prefer to redeem the points accumulated for any attractive prize or discount.
Money spent on advertising and promoting products never goes to waste. They serve as a constant source of attraction to clients. Promotional hardware tools and accessories are far-reaching and durable; they do not just offer positive results to stores but also stay with the customers forever reminding them of where they came from. Secondly, giving away products that bear the logo or the name of the store helps in saving on extra expenditures and increases the positive outcome of the business in terms of profit and customer loyalty.
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