Promotional items for home improvement keep a company’s name in front of customers so they think of that company first when they think of home improvement. Some good ideas for home improvement promotions include rulers/yard sticks, paint stirrers, measuring tapes, and magnets.
Rulers and Yardsticks
“Measure twice, cut once” is sage advice that echoes in every carpenter’s ear. Most families have need of a yardstick at one time or another. Each time customers use a promotional yardstick they see a business name and associate that activity with the business. Yardsticks and rulers are economical promotion options that will long outlive the promotion and keep driving customers back to the promoting company.
Another economical item for promotions is the paint stirrer. Custom printed paint stirrers will be saved and reused year after year in a thrifty workshop. Each time the paint is stirred, the customer makes an association between the task at hand and the company name on the paint stirrer. Perhaps the customer even remembers another company that didn’t provide strirrers, and appreciates the stirrer and the company which provided it even more.
Measuring tapes not only aid in cutting wood, they are necessary for buying the right sizes when redecorating. When a custom measuring tape becomes part of a homeowner’s toolkit, the company name will become a fixture in even minor tasks like replacing a filter or buying a window treatment. Unlike other tools, people don’t mind having an extra measuring tape around. Some families have one in the toolkit, one in the junk drawer, and one on the desk top and never feel they like they have too many.
Honey do lists on the refrigerator drive customers back to their favorite home improvement suppliers, especially when those lists are supported by magnets. Important information like hours of operation and the company website address are there in the customer’s line of sight during each trip to the refrigerator. A magnet on a refrigerator is very much like a billboard that a customer chooses to display on the company’s behalf. Even visitors will see the magnet and become familiar with the company logo.
Choosing promotional items that are related to the company brand helps to reinforce the connection in a customer’s mind between the name and the service it provides. Home improvement items like measuring tapes, paint stirrers, and yardsticks can take up long term residence in a household, sending business back year after year, and like magnets they help keep a home improvement company at the forefront of a customer’s consciousness.
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