When you are looking to promote a zoo, the use of promotional items is a great way to expand your exposure levels. Being a zoo, you have leg up on other marketers as you have built in stars with your animals that will help bring out brand recognition. You need to make a decision on the type of people you are looking to target with your items. The primary difference for your zoo is if you are looking to target parents or their kids and blend those two together.
When you are looking to appeal to kids you are going to have plenty of fun options to choose from. One great way is to use apparel. You will find plenty of options in your own merchandising arm. You will be able to pick from shirts and hats of different animals. Using shirts is a great method for kids and a zoo for the simple reason is that they will want to wear it over and over if it has their favorite animal on the shirt. If you can when it is time to distribute the items have a selection of shirts and allow the kids to choose their favorite.
You can also see if you can use pencils and pencil bags. These are items that most kids will use every day and they will see your logo each day instead of someone else’s. When it is time to target adults there are numerous items that will help set you apart from others. First look into using recycled products with your promotional items to stick with a healthy environment theme. A great way to do this is to use pads of paper with your zoo’s logo on them. It’s a simple reminder every time they need a piece of paper. Use an off white for the paper to let it stand out more than your traditional white.
Calendars are also a great item to use. The 12 different pictures of animals is a family friendly calendar for people to place in their home. Also most people to this day hang a calendar in their home. These are also items that can be made for recycled paper. When it comes down to which item that you want to use remember that you can always make a bag of a few items to increase the likely hood that they use something. Remember to use your cast of characters with all items.
Please log in
Or sign up for an account now