With the rising cost of advertising in today’s world, businesses are looking for creative ways to cut costs while still promoting their products. This is actually a very easy task to accomplish through the use of promotional items. In fact, businesses who are continuing to pay hundreds or thousands a month may be generating less business leads than those companies who spend a minimal amount to giveaway products, such as golf balls with their name on them.
Golf balls are a great promotional item, as golf is probably the closest sport that is related to golf. Many business deals are conducted during a round of golf, as it is an excellent place for both the buyer and seller to get away from the stuffy office setting and get to know each other. When sales people visit an office, the buyer is going to feel on edge, as they view their office as “home field advantage.” The sales person is going to have to overcome that defensiveness to make a sale.
How can golf balls be used to promote a company? This is a very simple explanation, considering the large number of people who play golf today. It used to be a sport that people viewed as being reserved to the super wealth country club members, however, today, many public golf course exist that will fit anyone’s budget. Golf balls are the second highest expense, next to clubs for almost all golfers, with the exception of the professionals. No, the balls are not really that expensive, but most people hook or slice the ball to a location where they cannot find them. This is bad for the golfer, but good for the business. Think of how many times people find golf balls laying in the most obvious spots on the course. The person that hit the ball probably walked right over the top of it, but was distressed over their bad shot and missed it. Now the ball belongs to someone else. This person will probably also lose the ball and someone else will once again recover it. The point being made is that everyone in each player’s group is going to see the ball and want to know about the company being represented. The ball will probably switch hands at least twenty times per month, and the average golfer plays with at least one other person.
This is a minimal case, but would essentially lead to at least free advertising to 40 people a week. That is a pretty nice result, considering how inexpensive the ball cost. Golf balls can simply feature the company’s name, or they can include a full logo with contact information. The possibilities are endless. This will certainly cut down advertising expenses, and do not be surprised if sales actually increase with promotional items.
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