Promotional Products  » Education Center  »  Ideas

Promotional Items: Lip Balm

Choosing which promotional item to use can seem daunting with the variety of products available to a company. One of the best promotional items for most industries is lip balm. The reason is that lip balm appeals to everyone, regardless of occupation or gender. Many products will be more limited in scope of audience but not lip balm. At some point in life, an individual will need lip balm for dry, chapped or cracked lips.

One of the advantages to using lip balm as a promotional item is the variety of balms made in different colors and flavors. Select a package that is eye-catching and endorses the message of the business. Pinpointing target customers, tailor the promotional lip balm package to how one wants the labels to appear. To enhance the interest to the company’s demographic chose from flavors such as mint, vanilla and cherry. Both facets of lip balm will assist in attracting more people by offering diverse options with the promotional material.

The clearest advantage in using lip balm is the small size of the product, and the reason is three-fold. First, the size of the item will impact the business. All promotional materials need to be stored until used, which means company space will need to be utilized. For some, occupied business space for storage can be costly and/or inconvenient. These items then need to be transported and set up at the area to be distributed; it may be difficult or unwieldy to accomplish this with larger products for some businesses. Secondly, customers may not want to carry large promotional items, again, too cumbersome or inconvenient, especially if they are in possession of other promotional objects. Thirdly, people are more likely to continue to carry and use the product with the logo or message on it if it is smaller. That translates into ongoing advertisement for the company until the lip balm is finished.

Lip balm can be used in a variety of ways as a promotional give-away. Use it at conventions, trainings, or sales seminars. Creating a promotional pack? Slide in a lip balm. It is a great promotional gift for beauty salons, make-up retailers, or image consultants. Play up the health benefits; massage therapy, doctor offices, or hospitals or tie it into nature; camping suppliers, camps, and outdoor specialists, parks, or even for the annual company picnic. Since everyone uses lip balm, the ideas are endless.

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