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Promotional Items: Mugs

Many people in a day will observe a coffee mug with a message setting on a desk. The message’s visibility makes the mug an effective form of advertising. If the design of the mug is eclectic, or it is a mug created by a company in another culture, it is sure to be eye-catching. A unique mug will draw questions and elicit comments making the mug a memorable piece of advertising. America is a coffee society and many Americans treasure their coffee. Their coffee mug has a constant presence and is used whenever it is time for that uplifting drink of coffee. The mug can be uplifting too if it carries a message that is meaningful to the holder of the mug. If the average American worker drinks three mugs of coffee a day the mug’s message would be seen by the owner over 700 times in a year.

The desirability of a coffee mug as one of the promotional items occurs because mugs can be imprinted with many phrases as well as the advertiser’s logo and the variety of mugs is endless. The phenomenon of the coffee house has been taken to new places when the owner decides to have mugs hung on a wall with the names of frequent customers embossed on the side and advertising on another side. There is something special about going to a coffee house where a dedicated mug hangs on the wall.

Another feature of the coffee mug as a choice among promotional items is the wide range of prices. When combined with the wide variety of messages that can be imprinted on the mug the advertiser can select a useful gift made to order and at the right price. Using a coffee mug in a clever way allows the advertiser to be creative while getting the business message across to the customer. Coffee mugs are welcomed in the home where they can serve a functional purpose, or be a form of art if the design is unique.

The household mug is a great way for a business owner to start the day. A mug for the office and two mugs for the home would be a nice gift. Mugs are made for a variety of uses such as travel, retaining heat, bacterial prevention, and oversize capacity. The type of materials and finishes used in making a mug is unlimited. The application techniques for the advertising are also unlimited. The coffee mug is truly an American icon and businesses everywhere have learned the mug’s importance in the office.

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