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Five Most Popular Back-to-School College Promotions




The beginning of a new school year gives local restaurants and businesses in college towns another opportunity to establish a stronger campus presence and bring in more business. With academics and extra-curricular activities always on their minds, college students love practical products that make their lives on campus easier and help them save money during the year. Whether you’re a financial services company or a local pizza shop, getting your name in the hands and minds of college students during the back-to-school season is important. College students are creatures of habit, and once they find a product or service that sufficiently meets their needs, they’ll continue returning to it. Companies can make a strong impression on students during their first few days on campus with these five popular back-to-school promotional products that college students receive during their first few days on campus.

T-Shirts and Tank Tops
T-shirts and tank tops are the classic giveaway products for college students who dread doing laundry and extend their wardrobes as long as possible. People are unlikely to throw away promotional clothing simply because of its practicality and high perceived value. Because most college students are willing to just throw on any t-shirt and a pair of jeans to go to class, businesses give away t-shirts knowing that they will be worn frequently around campus and seen by a large number of students. T-shirts also offer large imprint areas on the front and back, giving businesses ample space to show off their name, logo and contact information. Additionally, promotional t-shirts’ ability to reach out to so many students on college campuses make them even more appealing promotional giveaway products.

Aluminum Water Bottles
College campuses across the country have initiated a variety of environmental sustainability initiatives to create a more eco-friendly learning environment, and promotional aluminum water bottles have been a staple of many programs to reduce paper and plastic waste at dining halls. These bottles are tremendously popular because students can refill their bottles with water all over campus. Aluminum bottles are preferable to disposable plastic alternatives because their sturdy constructions help them last longer and they can be washed and reused to minimize paper cup and plastic bottle consumption. More often than not, returning students forget to bring their bottles at the beginning of each school year. By giving away aluminum water bottles imprinted with your business’ name, address, and phone number, you will not only fulfill their need for a water bottle, but you will also advertise your business on campus throughout the school year.

Drawstring Backpacks
Students will probably already have a traditional backpack to carry their books and laptops around campus, but students love lighter alternatives for trips to the gym and quad lawns. For students who refuse to shell out their limited funds to buy a pack of their own, your business can provide them with an imprinted drawstring bag. Drawstring backpacks are effective advertising tools because students carry them everywhere, and their large imprint areas offer a highly visible location for your name and contact information to be displayed. Because students always need a backpack around campus, including them in your promotions strategy will help you make the most of your advertising budget.

Business Card Magnets
Giving business cards to college students is just like throwing them away. However, business card magnets offer a practical, cost-efficient solution that will get your business recognized in college common areas and individual dorm rooms. Refrigerators are the most likely destination for your business card magnet, and each time a student reaches for a cold bottle of water or some leftovers from the night before, your company name will be in plain sight. These magnets offer the same amount of imprint area as traditional business cards and increase the likelihood that your business information will be kept and used in the future. Local late-night eateries can be a little more creative by including a special code on their magnets for students who refer to the magnet when ordering with them.

Lanyards and ID Holders Generally, only incoming freshmen receive lanyards and ID holders during the back-to-school period to familiarize them with the college setting and remind them to bring their dormitory keys and ID cards with them around campus. However, many upperclassmen continue to use lanyards for the exact same reasons throughout their college careers. Giving away promotional trade show products, logo lanyards with badge holders, promotional badge holders, and custom lanyards provide another inexpensive way of getting your company name in contact with students throughout their college careers. Wherever your gift recipients go on campus, your company name will be on full display also.

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