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Promotional Pens: BIC Pens

Promotional pens are a great way to keep your brand in front of customers. Pens are useful and always needed. Who hasn’t had to reach out a grab a pen quickly to take a note or sign a document? However, there are some dangers in using pens for your promotions. The important thing to remember with promotional pens is that they have to work. The last thing a company wants is to have their customer, or potential customer, associate their brand with something non-functional and throw it in the garbage.

Société Bic is the French company that started making the Cristal pen over 50 years ago. It remains an icon of the writing world, and has been honored by placement in the Museum of Modern Art’s permanent collection in New York City. The Cristal pen had accounted for one hundred billion pens as of 2004. It was instrumental in the transition from fountain pens to ball-point pens. Bic’s American subidiary, BIC Corporation, was established in Connecticut in 1958 and accounts for over half of Société Bic’s worldwide revenue. Bic pens are known for the durability and low cost. Since the first Cristal ball point pen was introduced, Bic has turned out billions of pens in dozens of models that have satisfied consumers and promotional pen buyers around the world.

One of the more popular promotional models is the Clic-Stic pen, a simple, retractable pen with a solid feel and 1.2 miles of writing ink. This is a great pen and is completely customizable, letting users determine the color of the barrel, clip and ends, ink color, logo colors etc. Barrels can be solid or translucent, giving the company further options. Bic pens offer the promotional pen buyer a complete range of price options, from very low cost to higher-end pens, depending on the message you want to send. Even the low-cost pens, though, are reliable and durable. Bic pens are easy to put a logo on to help you in spreading the word.

By using Bic pens as a promotional item, companies are associating their brand with durability and reliability, even at the low end of the price range. That is a message anyone would like to share with potential customers. People keep Bic pens around because they know they will work when they need them, not get tossed out as they walk out of the exhibition hall, never to be seen again.

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