One effective strategy for spreading the brand name and logo associated with that name is by dispersing practical and attractive promotional pens. The ubiquitous pen is an item that people do not always have handy when they need to write something down. Airlines in particular find the pen carrying its brand name has far reaching power. Very quickly it finds its way into pocket books and computer bags globally. When a toll free phone number and URL are included, inquiries for flight prices and routes will increase. Most travelers are not familiar with which airline company offers services to any particular route they are interested in. Calling a readily available toll free number or looking up the information on a URL will save the traveler time and trouble. The pen serves as a handy reminder to check out the name on the pen, and the value of the pen will have increased.
Additional good news is that there are now numerous kinds of eco-friendly pens available. Some are made from recycled plastic and paper as well as from corn derivatives making the pen biodegradable. An increasing number of pens incorporate biodegradable wood so that there will be fewer pens adding to the accumulation of mountains of non-biodegradable garbage. Some are produced from tree pulp. These softwood forests are quickly reforested after the harvesting of the wood. For years airlines have had to carry partial blame for polluting the environment. Eco-friendly promotional pens represent an added marketing benefit where the airlines is associated with placing an importance on green living. This trend is here to stay and the sooner the airlines aligns their name with eco-friendly better living, the more people will be attracted to fly with that airline.
Many of these pens are appealing with the first class traveler such as the bamboo pen which exudes a trendy look. These can be distributed as a complimentary item in the welcome kit. Many airlines have goals to use eco-friendly fuels within a set time frame. What better way to educate the public about their mission than to include this information on pens. Biofuels are a hot topic and travelers want to be informed. A quick glance on an airline pen informing them of the airline’s mission is a valuable marketing tool.
These are exciting times for companies wanting to promote its contribution to improving the health of planet Earth. Promotional products can serve as affordable invaluable vehicles of information that the traveling public will be happy to pass on. With more people opting to travel less and use online conference software for meetings instead, airlines need to market the positive aspects of their company’s goals.
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