Ever go to sign a receipt, a check or a legal document and end up fumbling around looking for that pen you were sure that you had this morning? How often do people have to borrow pens? It seems that pens are ubiquitous, yet, no one ever has one because they lose them so often. This is why no one will ever turn down a free pen. It is also why promotional pens are a great source for advertising and promotion for a business looking to expand it’s client base.
Advertising Pens are a great gift when representing a business at a trade show. The reason they are an effective market tool as a gift is because they circulate so widely. Once you put the pen in someone’s hand in will circulate around as it is lent to other people for use. So, the cost of the pen is offset by the fact that more people see the promotional material than other forms of advertisement that you might give away at a trade show or business meeting.
Another attractive thing about pens is that they come in wide variety of prices. This means that no matter what a business’s specific marketing budget is that pens are probably a viable option for any business. Some times cheaper pens might be a better option because customers are less likely to hold on to those pens and are more likely to pass them along to their friends and colleagues. A disadvantage of the more expensive pens is that people are more likely to keep them and less likely to pass them along to others. So, it might be more advantageous to get a large amount of cheaper promotional pens to get your business name out to as many people as possible.
Every business should use these pens because it is a great and cost effective way to promote your business to wide range of potential customers. They are also good to give out to your own employees because they will appreciate having something useful given to them and will increase the likely hood that they will use word of mouth to spread the word on your business. Because of the fact that they circulate quickly and have a wide variety of prices, no matter what a business’s budget is they can always find a way to use these pens in their advertising budget.
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