Promotional Products  » Education Center  »  Ideas

Promotional Pens: Highlighters

Whether at college, office, or business meeting, using promotional pens a, like highlighters, can really be useful people who need to quickly marking up the documents they are working on. For most situations where people must make or take notes on a topic, highlighters can help make the critical information stand out from the rest of the page. For example, at the beginning of a presentation, you could pass out highlighters to all the participants for marking up their most important points?

The whole point of using highlighters to promote your offer or event, is because they so popular among people that deal with writing and documents. Teachers use highlighters to make comments on a student’s writing project. Highlighters are part of the standard writing accessories that most people have at their desk or work area. You will also find a bottle of white-out, erasers, pens, pencils, a box of paperclips, a stapler, a calculator, and maybe a pair of scissors. You can bet that if your prospect or customer has your highlighter on his desk, he will definitely see your contact information on a daily basis.

It would also be a good idea to combine the use of highlighters with related items to present a more compelling offer. Highlighters can be combined very nicely with a set of pens. And the chances are that a prospect might be more inclined to keep the set together and to use it regularly. In browsing a website that offers these types of items, try looking for a style that would be appealing to your target audience, customer, or prospect. In using highlighters for promoting your company or offering, you can have short and long range goals. For your first campaigns, your goal might be several fold, that is, see what works and what the people like. And then, on your subsequent promotional campaigns, based on what was learned in the first campaign, you have a better idea of what to order and how much you want to order. In this way, each time you do a campaign, you should be getting successively better as well as more confident in your promotional efforts.

Highlighters come in many sizes, shapes, and styles. Over time you will have a much better idea of how to select highlighter and pen sets that your customers will really respond to. And even surprising those with something totally different can be very effective. Since highlighters and pens eventually get used up, that would be a very good reason to do your campaigns on a regular basis. It would be a perfect reason for offering a fresh highlighter and pen set. And if appropriate, it gives you another opportunity to talk about your product or service. Using promotional pens can really open the door to more sales opportunities.

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