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Ideas

Promotional Products: Candy

When seeking promotional products for preschools, schools and colleges, candy is an excellent choice. Virtually everyone loves candy bars and sweets, so they are easy to market as fundraisers. Selling candy bars is the most popular fundraising methods among schools, youth groups, athletic teams and nonprofit organizations, with a proven track record time and again. Customized candy and chocolates are a great choice for fundraising because, as a consumable, candy frequently garners repeat sales throughout the promotional period, making it easier for organizations to achieve their financial goals. Promotional designs on the products remind each purchaser that a worthy cause is being assisted with their purchase, so consumers feel good about buying the products.

This helps sales, while the wrappers reinforce support for the organization. Candy sales are also easy on the organization. Products are reasonably light-weight, and easy to store in a cool area. It is often useful to choose more than one type of candy for a fundraiser. For instance, customized chocolate bars and customized mint tins sold in the same promotion can result in increased profits because variety will inspire additional purchases. Candy is also a great way to show appreciation to volunteers and staff because it is a welcomed by men, women, children and adults, allowing the buyer to make one universal gift purchase. candy bars may be used for rewarding students earning special recognition, as well.

Customized selections also include larger gifts, such as the “death by chocolate” customized gift baskets or beautiful mahogany boxes filled with chocolates. These have logos displayed on the inside of the box. These promotional product are excellent ways to say thank you, while reminding donors and supporters of a special cause. The keepsake containers in which they arrive can last for years, serving as a frequent memento of an organizations’ appreciation. Promotional products can be customized in a variety of ways, from screen printing on tins and boxes, through molding logos or school designs into chocolate bars. Chocolate kisses can be wrapped with a logo displayed on the bottom. Smaller candies, such as suckers, jelly beans in plastic packets, and mints in snap-top plastic containers can also be customized with logos, school names or organization names.

Because the customization process does require planning and time, lead time should be taken into consideration when ordering customized products. For fundraisers, it is important to order enough product to last through the entire fundraising period and to meet fundraising goals. Running out of product and having to reorder before the end of the fundraising period can diminish sales potential.

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