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Promotional Products for Laundromats

Promotional products can mean one of two things – materials used by the laundromat for direct advertising, or samples handed out to drive foot-traffic. In either case, it boils down to promotion and grabbing attention. It is particularly hard to imagine a washer and dryer place presenting itself as glamorous or exciting, but since many people rely on this service anyway, there is nothing wrong with a little glitter. The most important thing is not to spend too much money; a laundromat will only ever generate so much business.

The cheapest option is cardboard or poster-sized stick-ups, either hand-drawn or printed at a photo store. A professional layout and graphic can help a business seem serious, but since the audience is those who cannot afford a washer or dryer, the simplicity of a marker is hardly inappropriate. These can be placed on streetlamps, on the side of walls, or in areas exposed to much foot traffic. These premium places will likely charge a dime for sticking rights, but exposure is generally worth the money. Other forms of promotional products include the standard brochure and printed paper, to be placed in any convenient slot or table, again likely for a fee. The advantage of these is both the chance to grab attention with a graphic and also to provide more information. As opposed to a posted ad, these can be taken home and used for future reference. Business cards fit into this category, and can be fit into a tighter space. These materials may not inspire an instant stampede, but there is a correlation between exposure and the number of customers.

When a person needs a basic service such as laundry, they may often look up options in a phone book. Having a number and address listed is essential, but even better is buying an ad in the yellow pages. It is perhaps the single best investment a staple service business can make. Beyond greater exposure, promotion includes just keeping the store clean and orderly. A new laundromat may win business simply because it is more attractive. Investing in paint or a new facade might be wise over time.

Since a laundromat is fairly basic, fancy gimmicks and special offers may not work as well, and might waste money. On the other hand, a sweepstakes for a new dress might makes the dreary wait more interesting. A television is an excellent service. Advertising for a small business is not always clever enough to create want, but it gives information about the business and its location. Should a person ever be in need of a laundromat, the one in the ad is likely the first to come to mind.

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