Promotional Products  » Education Center  »  Ideas » Promotional Products: Pencils

Promotional Products: Pencils




Anyone who is involved in business is sourcing for ways to build their image, build a brand and it comes down to marketing. Promotional products have offered businesses a method of getting their name in front of the prospect as often as possible. This is known in marketing a branding or to some as top of the mind recall. The premise of this is the more your business brand is in front of a person whenever a person thinks of that product they will associate that brand with it. This is very powerful since once a brand is inside a person’s head they tend to reach for it whenever they need it.

In the past the primary mediums to reach out to people was via radio, television and print advertisements. This was very costly for a business on a tight budget however it was not long before the promotional products industry came into play. By offering people items they use everyday with a company’s logo on it this offers to enhance the branding efforts. One of the most popular items is pencils, everyone needs a writing instrument and there is nothing more basic than a pencil. A major advantage of this is each and every time a person needs to write something down they will reach for the pencil and they will see over and over again the business name.

This is something not found in other forms of marketing. With television and radio to get yourself in front of the prospect all the time is not only very expensive there is no way to know for sure whether the brand is getting noticed. With these items whenever the item is being used the person using it sees the branding. Many business owners are aware of the potential of using these forms of marketing tools help expand their customer base however they are unsure how to go about it since they have never done it before it may seem intimidating. There is a plethora of service providers out there so it is wise to do some research. Reaching out to family and friends for referrals is great however if that is not an option then sourcing online is the next best thing.

It is wise to only business with providers who have a very good reputation and testimonials of current and previous clients who have used their products. At the end of the day a deal is only worthwhile if you see results from it.

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