The best way to plan a marketing strategy is to budget, prepare, schedule, and activate. A successful marketing campaign needs to be cost effective, eye catching, and long lasting. The goal of a marketing department is to generate customers, increase sales, and create new awareness of a business and its purpose. One of the top marketing tools is promotional stadium cups that come manufactured in paper, foam, or plastic. The marketing department has a voice in the type, style, size, shape, and amount of information displayed on the cups. Company budgets are usually the final deciding factor on material, but plastic produces more results for a longer period. Because plastic is durable it has the ability to last for years.
Marketing tools must reach the public before they are effective. People rarely refuse stadium cups and better yet, they seldom toss them in the trash. Once the stadium cups reach the public, due to their usefulness, they continue to advertise giving a business long lasting exposure. Plastic stadium cups are reusable and do not crack or tear. Stadium cups are a versatile marketing object. Although they hold any liquid that is not extremely hot, they will hold other things as well. The containers hold candy, popcorn, and trinkets, along with a wide variety of other fillers. Plastic cups can target a specific holiday or is suitable to give away at any time of the year. Distribute the cups at conferences, picnics, trade shows, or events. Suitable events include concerts, professional and little league sports, and charity fundraisers.
Logo stadium cups are available if a logo is a fundamental part of a company’s recognition factor. Custom printed plastic cups are also a good choice and allows printing anywhere on plastic. There is ample room to print the company name, logo, contact information, and the services offered. Personalized plastic cups add an individual touch giving consumers a sense of familiarity.
Consider what happens to stadium cups in the long term. Most people use them on a daily basis at home or work, often carrying them around in public. Some people even collect the cups. Businesses may stock the office kitchen, or use them in the cafeteria. Regardless of what the public actually uses them for, the good thing is they continue to be in the public eye for years. The initial investment, versus the return, makes stadium cups a good marketing strategy.
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