As promotional items have long been known as one of the most effective, low cost ways to build and maintain interest in a business, it is essential to note that the philosophy works just as well inside the business as outside. Many business philosophies maintain that the most important people to a company are not the customers – it is the employees. Keep employees happy and excited about a business, and they will in turn transfer that energy and enthusiasm to customers, both new and old. Whether you personally believe this philosophy or not, any businessman worth his salt knows that keeping employees happy is one of the most crucial steps to building a solid business. And since promotional items work so well in building and maintaining relationships with customers, why should they not then be also used to build and maintain relationships between the company and its employees? Make external policy work for you internally as well!
What Item Should We Give?
Promotional pens are one of the best items to give employees as they are low cost, but able to be easily upgraded to a luxurious level to signify seniority or congratulate a special achievement. You should also get products often used by employees both in and out of the office, and products that are easy to put company information on.
1. A business will obviously need a low cost item to give to employees, as giving any type of promotional item can get expensive quite quickly, depending on the size of the company. However, the promotional pen is a great item because pens can just as easily be viewed as a luxury item as a low cost one. A business can use a slightly more expensive pen to signify achievement in the workspace, and thus generate a healthy competition between employees to better serve the company.
2. Pens in general are used by employees, so why not remind them of the company they work for while they work? The promotional pen with the company information on it is a good way to solidify loyalty to the company without hard selling it.
3. Promotional pens are easy to put company information on. This is essential as many times a promotional item loses its poignancy because the information that needs to be seen is not.
4. Pens, as a work tool, subtly remind employees to be productive. A promotional item such as a box of chocolates does not have this same congruency, and so may lose poignancy or achieve an undesired effect. The best promotional items always have some direct connection to the business giving them.
The bottom line: The promotional pen has been used successfully by many businesses to build loyalty, show appreciation, and spur productivity in their employees. As arguably the most important group of people to your business, and definitely a group to be always considered, employees deserve to be treated with the utmost in appreciation and respect, and not just on Employee Appreciation Day (the first Friday of each March, if you didn’t know).
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