An important point that many companies overlook when using promotional desk calendars is their distribution strategy. Custom office calendars are one of the most widely-used promotional products, so you’ll be competing with others who have the same idea in mind! Remember that in order to ensure that your calendars are used, you have to either provide a very appealing product, or you have to get your calendars into your customers’ hands before anyone else does.
The best times to give out promotional desk calendars can vary, but we’ve worked with customers who began to distribute these items as early as August and September! If you do choose to give imprinted calendars away early, you run the risk of having them sit in a desk drawer and being forgotten about – so there is definitely a careful balancing act to be considered when timing your calendar distribution.
Other companies choose to use a logo memo calendar as part of a larger marketing or promotional campaign that happens to be taking place towards the end of the year. You can package promotional desk calendars with other items to create a powerful marketing kit that really leaves a lasting impression on recipients. If you run any major campaigns in Q4 of the fiscal year, items like promotional magnetic calendars is a great addition to your overall strategy.
Promotional desk calendars make powerful branding tools. Your logo or contact information on an item that prospects and clients use every day is nothing short of priceless! The tangible and intangible benefits your brand will get from this type of campaign are powerful enough to ensure that your company is the one people choose the next time they are in need of products or services that you provide.
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