One of the most practical and attention grabbing promotional items on the market are the Travel Guides, Maps and Books given at counter contact, sales calls, trade shows and seminars. Every business on the planet can use one or more of these items to promote goodwill and connect with current and potential customers. Everyone is appreciative of a free gift and that is the premise of promotional items. If you are in the tourist industry, hotel, motel, bed and breakfast, inn or farmer’s market, the maps and books giving the tourist the best restaurants and points of interest will be a welcome gift . With your logo and location on the item in a predominant place it will most likely be kept for future visits.
Anyone who does a trade show is aware of the invaluable presents of hand outs. All types of travel guides and informational materials are a must, especially for the first time participant. The more you have to circulate your message and information on your business the more competition you create. Hand outs that relate to your particular industry will be kept and referred to over and over. A sports shop will benefit from handing out a book of the most popular golf courses. Travel agencies will connect with business travelers by providing a list of the best hotels and restaurants. Trade shows are a huge benefit to the newest businesses.
If a business has been established for a longer period of time it should not be lacking in presentation. The care and service to established customers is just as important as the harvesting of new customers. An established customer who receives a Farmers Almanac from his favorite garden shop will tell his friends and aquaintences where he got it. Those are potential new customers for t he garden shop and will keep the established customer coming back.
These promotional materials can also be the perfect gift to customers for celebrations. The anniversary of your business, holidays, or customer birthdays (if that information is kept). Every item that puts the business name before the public’s eye establishes it as relevant and successful.
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