Lanyards are a great way to get the word out about a group or organization. After all, these items can be personalized so that they advertise a key image, slogan, or message. Whether one invests in custom blank lanyards or creative and personalized promotional lanyards, these items are sure to increase a groups profile. Once you have such promotional trade products, it is time to distribute them. The following are some tips for how to best use and give away trade show lanyards.
A great way to use such items is to give them to customers whenever they come in to invest in a good or service. This shows people that you value their time and money. Additionally, it increases the likelihood that such people will return to your business or organization in the future.
Try to use lanyards when you throw or participate in an event. For example, if you were participating in a local fundraiser or event, try to have lanyards on hand so that you can give them to people passing by your table or to those milling about. People love free things, and this is an effective way to spread the word about your organization.
If you have promotional trade show products to distribute, take the time to compile a mailing list. You can do this via a website as well as when participating in local events. Once you have such a list, you can then take the time to mail interested individuals a lanyard as well as a brochure or postcard about your group. People love free things, so they will be more likely to read this information when its paired with a free gift.
Be bold and have people near your store and around town giving out such lanyards. Again, people love to receive useful and free items like lanyards. This is something that people of all ages and backgrounds can put to good use. Try to target locations that suit the types of customers you want to lure into your establishment. For example, giving out lanyards at the local playground is smart if you want to lure in soccer moms, and giving out lanyards at the mall works if you want to lure in teens.
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