Marketing is about people and they notice other people. Promotional shoes are noticed by everyone because people notice other people’s shoes. Men need the latest and best in footwear for physical fitness and women make personal style statements with their footwear. Marketing with promotional footwear is a fun twist on normally shod people and gets noticed. Because people must wear closed-toed shoes to work, marketing with promotional footwear for leisure use makes sense because people walk past business wear and never see it whereas leisure wear is so varied and imaginative it gets noticed.
The trucking industry would be a good place to start using promotional flip-flops as gifts. Truckers use showers at truck stops and to avoid getting uncomfortable health problems they wear flip flops into the showers. Flip flops with tread on the bottom would be a good idea in this case so the wearer doesn’t slip and fall. Another user of promotional shoes would be the sales force or executives that flies to meetings. Some people don’t trust the cleaning crews at hotels to clean properly and wear protective foot gear in the showers and to the pool. College dorm rooms are notorious for not being cleaned well or even regularly and so the college student would benefit from the use of promotional footwear. Beaches and swimming pools are all about women. As they are less clad in popular fashions, what they wear gets noticed. The marketer using promotional foot gear would do well to target women with a promotional sandal. Men and women both wear sandals everywhere but at work and they get noticed. Sandals come in sizes from newborn to adult and so the market is wide for promotional footwear.
The market is also wide for logo socks. People from babies to adults love silly, innovative footwear and socks with a message supply that need. Even under business attire people wear silly socks and here the marketer will find kids his greatest asset. The sock clad foot of the cashier or the french fry guy or the stockman get noticed by others and demand is raised for cool socks. It’s the same story with custom printed shoelaces. Give a kid unique promotional foot gear and every other kid wants some. Promotional footwear gets noticed by everyone and is a good idea for marketers with a message or logo to get across to the shod masses.
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