Once a company has decided that their marketing plan will include giveaways such as coasters and napkins, one big decision to make is what to put on the promotional item. A well-designed promotional item is a warm, welcoming advertisement for the business in question. On the other hand, a giveaway that is poorly designed will simply be ignored, or even worse, convey a negative image of the company to the recipient.
Promotional coasters and napkins are a great way to get a message to people, as long as the message is designed properly. The first thing companies should keep in mind when designing these promotional items is to understand the items in question. Coasters and napkins are small items, only being a few inches in diameter. Complex messages are not well-suited for this medium. The same can be said for promotional material that requires fine print for legal reasons. The men and women who will be using these items have already decided to throw them away when they are done using them. People dont keep napkins as souvenirs, even if they are custom printed napkins with the great deals you are offering.
The amount of time a company has to get its message across with these items is typically a few seconds. If logo cork coasters are used, there may be more time with the potential customer as these may be used more than once at a bar or a party. The message should be simple and to the point. Catchy, recognizable logos may be all that is needed for this type of promotional material. Napkins are suitable for a logo and a catchphrase, perhaps one that integrates a website address. This is especially helpful for companies with websites optimized for mobile users who can visit the site on their smartphones.
For a promotional giveaway that lasts a little longer, custom printed coaster sets are available that use materials such as plastic or rubber. People tend to keep these around a little longer and reuse them. Messages on these materials should not be time-sensitive – an offer that is only good for three months is the wrong message to give on an item that may last longer than that. By considering the message before printing, these types of promotional materials can have their greatest effect.
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