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Logo Products Can Make Or Break Your Tradeshow

Do you use logo products at your tradeshows? You should. Tradeshows offer an opportunity to showcase your business. Having a successful tradeshow can skyrocket new business and bring in new clientele. The presentation of your booth and the clarity of your literature must be on point, and you have to be sharp when communicating with possible future clients.

However, one facet of representing yourself successfully at a tradeshow often gets overlooked: logo products can make or break your tradeshow. People love takeaway items, and having the best logo products to hand out will set you apart from the competition.

Your Logo Product Should Reflect Your Business

There are annual tradeshows for nearly every kind of business imaginable. One successful strategy would be to distribute items that pertain to your business or product. So if your business is beverage based, giving away a water bottle or coffee mug  may be a smart option. If you’re building a new sporting goods brand, a form of athletic equipment, such as a ball or custom towel could be a memorable handout. Investing in items that pertain to your company’s interests helps to ensure that your business will not be forgotten.

Before any tradeshow, always plan out your tradeshow logo product. Focus on keeping your name and logo at front and center of your giveaway. Tradeshow attendees will accumulate tons of promotional materials throughout their experience. How will they carry all of their free giveaways? Giving them a bag  with your logo on it will strategically hide your competitors’ logo products within the confines of a bag. This also promotes your brand, as they walk around the tradeshow. Think about choosing an eco-friendly bag that can be used over and over. This is not just responsible marketing, it’s sure to get your brand seen for months to come.

Give A Useful And Original Logo Product

Tradeshows also provide the opportunity to show your company’s originality. When considering the investment in logo products to giveaway at tradeshows, it is important to have items that other vendors might not have as well. Don’t overlook simple items such as a good pair of headphones. Almost everyone listens to music or streams videos through their phone or music player. A decent quality pair of headphones in a case displaying your company name and logo will be a big hit.

Bring prospective clients back to your booth for a second visit by giving out promotional logo bottled water.  Tradeshows are an all-day affair with plenty of walking involved. By providing bottled water to prospective clients they will be more likely to return to your booth a second time if they get thirsty. They will remember your booth especially if you have your logo printed on the bottle’s label.

Having a game plan going into a tradeshow is all part of successful business. The attention to detail you expect in your day to day operations should apply to your booth and logo products as you prepare to represent your company. Take advantage of the myriad of options offered by ePromos and plan out your investment in logo products that are sure to expand your brand and get your name known.

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ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!

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