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Promotional Items Newsletter: Promo Items and ROI

Using promotional items can be a powerful marketing strategy for your business if done properly. Calculating return on investment (ROI) can be difficult for media advertising campaigns. The ROI on promo items can be seen with real numbers, giving a business a better sense of what works and what doesn’t. Companies are looking into non-traditional marketing ideas. Consumers see and hear so many ads every day that they become numb to the messages. Using promo items to market a company is very different than using television, radio or Internet ads. Potential customers are more likely to remember a new or different marketing campaign.

The ROI on promotional gifts can easily be tracked. If the recipient leaves their contact information in exchange for the item, the company can compare who got gifts and who came back. How long it took for the customer to make a purchase can also be tracked. Gifts can be sent directly to the customer’s home or office, or they can be given as in incentive to give contact information. Either way, they can be tracked directly to the customer. After some time, how many recipients made purchases, how long it took and the average sale price can be easily calculated.

Promotional items have a high ROI in part to their relatively low cost. The cost of a promotional gift should be directly related to the average price of the product that is being sold. For lower cost items, a small gift should be sent. Pens, pads of paper and similar items are great for lower priced items. For expensive items such as cars, a more expensive gift should be sent. Promotional gifts are a direct reflection upon the company that gifts them. Cheap gifts that break easily or have no useful function will not be received well. They also make a company look bad, even though the advertising company did not manufacture the item itself.

Show potential customers that you value their time by selecting an item they will use. When customers use an item, it keeps the company name fresh in their mind and provides more brand exposure. This will yield a higher ROI for the marketing effort. Giving a promo gift is usually a lot cheaper than buying a television or radio ad. Calculating the ROI on a commercial ad campaign is difficult. By giving small gifts directly to the customer, a company and target their potential customers and then track future purchases giving hard data to calculate ROI.

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ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!