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Promotional Products Newsletter: Compact Mirrors

When selecting promotional marketing items, it is important to consider the usefulness and the longevity of the marketing item. Selecting an item that will be utilized ensures that the user is being exposed to the brand on a consistent basis. Items with longevity ensure that the marketing expense is being maximized since the item will continue to produce impressions for a longer period of time. One prime candidate for a promotional marketing selection that offers both of these key components is promotional compact mirrors. Compact mirrors are a staple item in any womans purse. Why not take advantage of the product usefulness and popularity by adding a logo to travel mirrors? This is a great way to increase brand awareness by providing a product the consumer will find useful. Most women will take advantage of a free mirror and utilize the mirror on a daily basis. Since the mirror is usually kept in a purse, the owner will view the item every time she rifles through her purse whether for the mirror or for another item. The mirror will also accompany the individual almost everywhere they go. If they take their purse, the promotional item will be with them.

An added benefit of incorporating custom make-up mirrors into a marketing campaign is creating the impression of luxury. Most women use these mirrors to check their hair and make-up throughout the day. Make-up makes women feel glamorous and is viewed by most as a necessary luxury item. By branding a compact mirror with a product logo the association of luxury and glamour will be transferred to the product being promoted. Subconsciously, the person will be making the association of sophistication to the branded item. Another alternative along the same product line is logo pocket mirrors. These mirrors are very useful. Logo travel mirrors are also easier to apply print to since they are flat. The flat surface provides an easier medium for screen-printing than the concave surface of most compact mirrors. Pocket mirrors can be kept in the purse and can also be conveniently stored in a pant or shirt pocket. This allows the user greater flexibility in utilizing the product since it is more portable and easier to carry. Pocket mirrors can also be utilized by men as well as women.

Making use of promotional mirrors is an excellent marketing tactic. Mirrors are a useful item that most will keep and use on a daily basis. Mirrors have a long life and are usually not discarded unless they are broken. They are a great way to promote a product in a fashionable and functional manner.

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