Promotional products are items, usually small and portable, which are used to improve the awareness of a company, product or a worthy course. They take several forms such as hot air balloons, gifts, wrappers, fliers and caps. However, in the recent past, office accessories such as stationery have become an important tool for achieving the aforementioned objective. Carrying out promotions using the office accessories may take several forms, four of which are discussed in detail below:
1. Promotional desk sets refers to office items such as book markers and key holders that are branded with company logos, company motto and marketing slogans. They are placed at the corporate headquarters work desk and are at times issued as giveaways to customers and visitors. Because they can be easily carried, they are easily carried out and shown to the wider public who are then able to get to know of an aspect of the company they previously had no clue about.
2. Promotional office supplies sets are a collection of office accessories that are collectively used as one entity such as paperweights, note holders, business card holders, letter openers and calculators. Converting them into promotional items entails branding them accordingly. Since they are mainly used on desk tops, any visitor that tours the organization immediately gets familiar with them and is thus able to get to know more about the organization literally at a glance.
3. Custom stationary sets are those office accessories whose design is articulated to match the needs of the organization concerned. Customization could take the form of branding, alteration of design or use of specific colors that are often associated with the organization. These types of promotional items are mainly used in company letter heads and postcards since the two items circulate widely. Whenever the items are received by a person on the other part of the country, the said person immediately gets to know of the company in ways that were previously esoteric.
4. Finally, logo desk organizer sets are promotional items upon which the company’s logo is engraved. They mainly include pens, rubber, company letter heads and other official correspondences. Company logo at all times is synonymous with the image and the character of the company. Therefore, when appropriately publicized, the company logo can go a long way in advertising the company, its image and products.
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